30,000 NFTs are sold out in a few hours, and the sports brand giant earns 23 million US dollars
Yesterday (December 20), Coolkicks Adidas announced the launch of "Into the metaverse" series of non-homogeneous tokens (NFT), this series is Adidas and NFT collection Bored Ape Yacht Club (BAYC), encryption A collaboration between currency investor Gmoney and the comic series Punks Comics.
It is understood that Adidas originally expected to issue 30,000 NFTs, and the price of each NFT is 0.2 Ethereum (ETH), but "for future activities, 380 of the 30,000 NFTs will be reserved, and the remaining 29,620 NFTs will be in a few hours. Sold out within". According to relevant media, coolkicks based on the Ethereum price at the time of publication, 0.2 Ethereum is worth approximately US$812. If all 29,620 NFTs are sold out, it will bring more than 23 million US dollars in revenue to Adidas and its partners.
In addition, it is reported that buyers who purchase the NFT series of Adidas have the opportunity to enter the exclusive fan club. At the same time, NFT buyers also get cool kicks Adidas "digital + physical" products and experiences. Buyers can get sportswear, including Indigo The experience of commodities such as hoodies and orange caps with blockchain addresses will be released next year.
Indigo is a role of Adidas in Metaverse. This role was renamed after being purchased by Adidas at a price of 46 Ethereum on September 17 this year; according to the public data of the Ethereum blockchain on the OpenSea market, this The price of the transaction may exceed $156,000. At the end of last month, Adidas cool kicks reached a cooperation with the virtual game The Sandbox, purchased a 12×12 space in the game scene, and then gave the space to the crypto exchange Coinbase for custody.
0 Comments